Bulb Studios

Educating Audi’s next generation

Development of an interactive training platform for Audi’s European Salesforce.

As digital partner working alongside experiential agency Rapiergroup, we developed an engaging learning experience for Audi’s 3,000-strong European salesforce.

The iPad-based system provided a compelling teaching and learning methodology, which delivered a deep understanding of the new A3 model, reinforcing the A3 DNA with the teams.

The re-usable nature of the platform provides Audi with medium-term training budget savings on future model launches, as well as valuable metrics from every training session.

Tracking Signals of Opportunity with BAE

Translating a proprietary technology into a compelling live-event experience.

Commissioned as digital partner on this BAE Systems project, we adapted BAE’s proprietary ‘NAVSOP’ technology into an engaging event experience.

An intensely technical project, the cutting-edge technology; originally developed for military use, was used to find radio signals and track a number of mobile devices as they moved around the Farnborough Air Show.

The integration of the emerging technology with familiar devices bought this complex idea to life – enhancing customer understanding and creating a genuine show presence.

Making EE’s market research data digestible

Designing revealing representations of complex market research data.

Working with our friends at CrowdLab we designed an eminently usable, cross-platform interface for web, web app and native mobile applications.

The dashboard interface allows EE employees at every level to easily interrogate a complex database of multiple-source market research data, in order to produce meaningful, intelligible visualisations on EE’s KPIs and market research segments.

The apps integrate with a secure third-party SSO system to pass tokens for user credential validation.

Sharp FanLabs Apps and Website

A Europe-wide study of football fans for the Euro 2012 football tournament. A set of tests analyses the commitment and optimism of football fans, through which Sharp intend to better understand fans of different nations.

Bulb Studios were the partner agency and worked closely with Sharp and their PR agency to produce the digital assets for the campaign – an Android app, iPhone & iPad universal apps and a website.

GE Cities iPad App

The app is an interactive sales tool for General Electric’s large-scale infrastructure projects. It utilises the cutting-edge OpenGL graphics environment to create an immersive 3D experience which enables users to explore a virtual cityscape and discover interactive information about GE’s infrastructure offer. All of the text information is fed in via HTML, allowing the app to link to a CMS.

Say It With Celebrations iPhone App

We created the first Mars Confectionery app for Apple devices.  Say it with Celebrations® is a new way of sending customised chocolate gifts – the process is easy – choose a box, select your celebrations and then customise.

The app includes full Facebook integration via a custom Facebook app and payments are taken in-app using the PayPal Mobile gateway.

Download the app for free here.

CrowdLab Market Research multiple platform launch

CrowdLab is a bespoke mobile market research platform.  The system enables brands and research professionals to engage with their audience in-the-moment – as they are experiencing products and services.

The system combines our multi-operating system mobile apps with our bespoke web platform in order to facilitate engaging studies through interactive surveys and multimedia upload activities.  We call the process Smart Mobile Research™… and it’s really shaking things up in the Market Research world.

De Montfort Students’ Union iPhone App

The DSU app is one of the UK’s first Student apps – the essential student guide to life at De Montfort University.

The app is built around a modular interface – future-proofing the tech with flexible development in-mind.  The in-app content is driven by our app content management system – enabling DSU to keep its students informed about retail offers, employment and volunteering opportunities and the latest campus news… as well as a highly addictive game complete with online leaderboard.

Download the app for free here.